This fashion spec ad touches on the co-founder's history of how they met as children at a lemonade stand, making this the perfect opportunity to launch their very own Lemonade Brand: on 'March 29th, 2024'. Only sold in Los Angeles, California Strategy: Convince young individuals 10-72 that For Love & Lemons can help them feel more confident by taking a stance on "mean girl" culture in fashion and encouraging fashionistas to support one another and build each other up instead of tearing each other down. How: Create an experience that allows the consumers 10-72 to sit, talk, and have a moment together through #TastetheLove . Ultimately building strong and memorable connections while teaching one another the importance of self growth and love!