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Vacation Wonderland: Spec Ad for Vacation Inc. Sunscreen

Vacation Wonderland Spec Campaign - Enjoy a stress-free ski vacation by protecting yourself from the UV rays with Vacation Inc. Sunscreen.  ​ Vacation Inc. knows exactly how to make you feel nostalgic. I am so excited to finally share a project that has been living in my little brain since November 2023. I studied and researched sunscreen ads from the 1980s but didn’t seem to find one highlighting the importance of wearing sunscreen in the winter. And as a skier, it’s very crucial to apply layers of sunscreen before hitting the slopes. With the great help of this amazing team, we were able to bring this idea to life, and I couldn’t be more excited to finally share it with you all. I hope you enjoy it!

My Roles: Art Direction & Concept Development 
Creative Direction: Adriana Sofia Farudo
Assistant Director/ BTS Video: Gabriel Lozada
Graphic Design & Strategy: Josh Jamili
Photography: Eli Meyer & Chris Feleppa 
PA: Josh Stoker
Styling: Jamila Jabulani
Make-up Artist: Tarina
In frame: Joey King & Andrea Stoker

 

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© 2024 by Fatima Pelaez

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